To customize fonts in Photoshop, first, select the Text Tool (T) from the toolbar and type your text. Then, go to the Character Panel (Window > Character) to adjust settings like font style, size, spacing, and color. You can also use the Warp Text option (found in the top menu) to bend or shape the text creatively. To add effects like shadows, strokes, or gradients, go to Layer > Layer Style and choose an effect. If you want to create unique text, convert it to a Smart Object or Rasterize it, then use tools like Transform (Ctrl+T) or Liquify to modify its shape.
To recreate the "Gotham" Instagram filter in Photoshop, start by duplicating your image layer and adjusting the Curves (Ctrl+M or Cmd+M) to increase contrast, creating a deep, moody effect. Next, go to Hue/Saturation (Ctrl+U or Cmd+U) and reduce the saturation slightly for a cooler tone. Add a Selective Color adjustment layer, focusing on increasing the blacks in the Neutrals and reducing yellows in the Blues to give it that signature cold, cinematic feel. To enhance the effect, apply a High Pass filter (Filter > Other > High Pass) on a duplicated layer set to Overlay for sharper details. Lastly, add a subtle Vignette (Lens Correction > Custom > Vignette) for a dramatic finishing touch.
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