Bold typography composition is a design technique that uses large, heavy, and eye-catching letters to create a strong visual impact. It often features thick strokes, high contrast, and clear spacing to ensure readability and emphasis. This style is commonly used in posters, advertisements, logos, and digital media to grab attention and communicate messages effectively. Designers may combine bold typography with vibrant colors, creative layouts, or overlapping elements to add depth and energy. When used correctly, bold typography makes a statement, enhances brand identity, and improves the overall design's visual appeal.
To recreate the "Gotham" Instagram filter in Photoshop, start by duplicating your image layer and adjusting the Curves (Ctrl+M or Cmd+M) to increase contrast, creating a deep, moody effect. Next, go to Hue/Saturation (Ctrl+U or Cmd+U) and reduce the saturation slightly for a cooler tone. Add a Selective Color adjustment layer, focusing on increasing the blacks in the Neutrals and reducing yellows in the Blues to give it that signature cold, cinematic feel. To enhance the effect, apply a High Pass filter (Filter > Other > High Pass) on a duplicated layer set to Overlay for sharper details. Lastly, add a subtle Vignette (Lens Correction > Custom > Vignette) for a dramatic finishing touch.
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